Soulshine Business Management Team is Your Marketing and Project Management Dream Team

Maddie is the owner of Soulshine Business Management Team. She loves all things marketing and project management. Email campaigns, systems, and social media are her jam!

In addition to working as the CEO of Soulshine, Maddie is also a Yoga teacher, holds a Bachelor’s degree in Public Health, and is the founder of a non-profit bringing entrepreneurship and mindfulness to low-income communities.

This busy CEO also makes time to surf, hike, and read. She’s passionate about bringing peace and ease into the lives of female entrepreneurs who are changing the world with their businesses!

Can you tell us more about your business, and what you do?

I am the CEO of Soulshine Business Management Team. We provide female entrepreneurs with VA services to create more abundance, ease, and freedom within their businesses.

As the CEO of the company, I spend the majority of my day helping clients create systems and strategies that help propel their businesses forward. When I’m not on calls with clients, I manage my team and brainstorm ideas to scale Soulshine so we can serve more women!

What inspired you to create your brand? What projects are you working on?

I saw an immense demand for female entrepreneurs in need of extra support within their businesses to help free them up. As a passionate entrepreneur, I know how easy it is to get consumed by your business. This passion, without a dedicated team to support you, along with self-care practices to nourish you, can very quickly turn into burnout.

I created Soulshine so that female entrepreneur could have a dedicated and trustworthy team to help bring their dreams to life, while still being able to stay in their zones of genius. Projects we usually work on include: social media management, email marketing, graphic design, course management, launch management, and client relations (just to name a few!).

How does your brand work?

When you sign up to work with Soulshine, you automatically gain access to a team of 7 women (and growing!) who are eager to make the visions for your business come to life. As the CEO, you are the “ideal” woman. You are creative. You are showing up and serving your clients. You don’t always have the time or energy to stay on top of all of the backend tasks that are necessary to grow your business.

That’s where we come in. With our packages, you receive two 1:1 calls with me. We talk through the ideas you have for your business, and I provide you with insight into the strategies and systems my team can implement to start bringing those visions to fruition. After our meetings, I delegate a bunch of tasks to my team (creating graphics, writing emails, whatever it takes to propel your business forward!). Upon completing these tasks, my VAs then run the end product by you.

We want to make sure that our content is in complete alignment with your brand’s voice and mission! After reviewing your feedback, my team then takes the last step necessary to complete the task (posting a graphic on Instagram, sending an email, etc.). Gone are the days of you spending hours creating content and fussing around with tech! Soulshine takes your initial idea and follows through until the end goal is achieved.

What’s your desired impact?

My biggest hope for Soulshine is that we make the lives of female entrepreneurs easier. When an entrepreneur hires Soulshine, they can finally release the burden of having to do every mundane task alone and, thus, have more time to do what they enjoy doing.

A bonus: we aren’t just completing tasks on your behalf to “check them off the list.” We become fully invested in your business and quickly turn into your biggest cheerleaders!

What challenges did you face while creating your business?

Before starting Soulshine, I was teaching Yoga full-time. I loved teaching, and I’m passionate about sharing the practice that drastically changed my life with others. Although I loved what I did, I quickly found myself feeling burnt out. I was running from state-to-state teaching endless classes per day and spent much of my free-time either planning classes or diving into training to further my Yoga education.

I knew that teaching Yoga full-time wasn’t going to be sustainable. The idea of straying away from my teaching role began to creep into my mind. It was around this time that a friend offered me a position as a VA within her company and I immediately fell in love! It was that first taste of working as a VA that ultimately led me to create Soulshine.

What the core values you and your business embody?

At Soulshine, we promise to serve our clients from a heart-centered place, to create amazing content and systems in alignment with our clients’ brands, and to be authentically passionate about growing the reach and impact of our clients.

Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking it to the next level?

The ultimate goal I have for Soulshine is to be able to serve even more incredible women within their businesses while also being able to provide women around the world with jobs as a part of the Soulshine team.

My mantra: women support and empower women. Our team supports and empowers our clients and our clients, in turn, support and empower our team by providing them with stable jobs. I just want Soulshine to continue to be a launching pad for the success of women globally!

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

If your intuition is calling you to start your own business: listen. You have unique and valuable gifts that the world deserves to receive! If you have the drive and passion, you can create a successful business with ease. It sounds cheesy, but believe in yourself and believe in the power of what you have to offer!

Soulshine Business Management Team



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