Emily Gornick is Shifting Mindsets and Helping Women Reach their Goals

Emily Gornick
Emily Gornick

Emily is a Success Coach on a mission to help women achieve the luxe life. She focuses on shifting mindsets, helping her clients align with their purpose, embrace their spirituality, and set goals with solid strategies. It’s all about going from 9–5 to soul aligned!

Emily, can you tell us a little more about yourself?

I was born and raised in Minnesota which I attribute to my wanting to help others. I always try to do the right thing. Minnesota values made a big impact on me. Minnesota nice, anyone?!

I constantly help women around me. I’m often sought out to advise on how to level up in life. This mainly comes from my positive mindset and ability to manifest the life of my dreams!

I built a career in corporate navigating and became an expert in marketing, branding, and sales. I take those skills from negotiating to goal setting and use them as tools in my pillars. I spent about 13 years climbing the corporate ladder all while gaining praise, raises, and working on some of the most iconic brands in the world — I achieved the 6 figure salary early on, spent time living my best beach life in Manhattan Beach, and then came back to Chicago to buy my first condo. Not to mention, I travel the world in luxury.

On paper, it all looks great. It’s no wonder women come to me for mentorship! But on the inside, I wasn’t aligned or happy. Through personal development and learning the power of the mind and manifestation, I’ve been able to turn my life into one beyond my wildest dreams! That’s what I aspire to help women do. We don’t have to stay on the path we’re currently on just because we think it’s what we are supposed to do — there truly are endless possibilities!

What inspired you to create your brand? What are the certain projects you are working on?

I was inspired to start my brand because I know my gifts and experiences will help women live their freedom and luxe life. We don’t have to just keep on the hamster wheel, but instead can see the endless possibilities and step into them!

The name of my brand is also unique — Luxe Linwood. Luxe because of success! And Linwood is the name of the street I grew up on or as I like to say the last time I was truly authentically myself. It is a reminder to always stay true to myself and not let my mindset slip.


Can you tell us how your brand works?

I coach women through 5 proven pillars to go from 9–5 to thrive! The first pillar is all about working through mindset and mentality. To step into the life they truly desire, they have to make sure they are coming from a place of positivity and power. From there we dive into spirituality so they can understand their purpose and why. Once they understand that, nothing will stand in their way! Pillar 3 is self-care which ensures that it’s not only our mind and soul we take care of but our body as well. Once these 3 things are aligned I take them through creating their ideal life by focusing on their zone of genius. Finally, I help them set goals and clear strategies with tools, so once our time is done they are set up for success!


1: POSITIVE MINDSET & Build your inner trust: So you can get out of your way and feel energetically supported to reach your goals.

2: CLARITY ON YOUR IDEAL LIFE: So you can take the steps to create it

3: CREATE HOW TO GO FROM 9–5 TO SOUL ALIGNED FREEDOM: So you can feel confident taking action — take the big leap & have a support system in place. Most will leave their 9–5 or be well on their way

What’s your desired impact?

I want to show women that they can have the life they desire and live a life beyond their wildest dreams! They are worthy of having it all, and don’t have to feel guilty for it! Just because you think you have to keep doing something doesn’t mean you have to. It’s time to get off the hamster wheel and start living! I want to leave a legacy for generations to come to live a luxe life — whatever that means to them!

Explain the challenges you went through while creating your business.

The challenges I faced were rooted in past patterns and narratives I had created that I worked through. I thought that what my family and society wanted and deemed success was for me to climb the corporate ladder. I was successful and wouldn’t be where I am today without it!

The lessons I learned from how to negotiate with a man or woman (it is different styles believe it or not) to how to handle a difficult person/situation are so valuable even in the entrepreneur life!

I also struggled with depression and anxiety for the majority of my life and never felt worthy or good enough. I was chasing the high of praise — for getting a promotion or a job well done but was still feeling empty. I did a lot of personal development work and studied everything from mindset to manifestation. I’m also going through my spiritual awakening and aligning with my purpose here in life and beyond.

What are the core values you and your business embody?

I would say they are:

  • Authenticity
  • Living your best life
  • Freedom
  • Success
  • Happiness
  • Creating the life you love
  • Endless possibilities

I am a firm believer in collaboration over competition and helping in any way I can. Kindness is key. We could all use a little bit more of it right now. I also am loyal and honest — I always look to find the light in any situation.

Tell us about your future vision. What is your dream about taking your business to the next level?

My future vision for the brand is to help thousands of women and make an impact globally. I want to take it as far as I can and then show others how they too can help make this impact! I don’t see a result, just a continuation of inspiring women.

What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?

First off, do it! When you truly step into your possibilities, they are endless! Also, you don’t have to do it alone. It is all about collaboration and knowing that there is a seat at the table for everyone. The more success you have the bigger impact you can make, so step into your zone of genius because the world needs you!

Luxe Linwood

Website: Luxelinwood.com

Instagram: @luxelinwood

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